Tuesday, 25 May 2010

Bubble Wrap Anti-Smoking Ad

The New York City Department of Health has launched a new anti-smoking advert. The ad uses "bubble wrap" to show how cigarettes destroy lung-function and comes as the department announces it enrolled more than 40,000 potential-quitters this year. That's nearly 1.5-times more than last year.

The latest nicotine patch and gum giveaway ended in March, and the DOH says it signed up some 2,500 New Yorkers a day, making it its most successful nicotine patch and gum giveaway ever. Since the program began in 2003, the agency says it has served more than 200,000 smokers, and helped an estimated 70,000 stop for good.

Monday, 3 May 2010

Shark Attack Smoking Ad

Check out this new Nicorette anti smoking ad featuring a shark attack!

The advert is for the new Nicorette mini Lozenge which dissolves up to 3 times faster than other stop smoking lozenges.

We think it's one of their best anti smoking ads to date! See what you think...



What worked for us is that all previous Nicorette adverts made quitting smoking such formal, life changing, and somewhat stressful undertaking. This advertisement essentially turned that process into something casual and humorous. The ad company behind this got the marketing right...they're changing perception. Overall, a huge thumbs up for this marketing piece from us.

Tuesday, 23 March 2010

America Top Model - Anti Smoking Campaign Pictures

Anti smoking pictures from america top model which take the glamour out of lighting up a cigarette. For their first shoot, each model was made up to look glamorous by sitting smoking in front of a mirror. Then, they returned to hair and makeup for special effects makeup that show the effects that smoking can have on the human body and here are the results.

 Premature Aging

 Stillborn Child

 Secondhand Smoker

 Hair Loss from Chemo

Face Tumor

Sunken Face

Bald from Chemo

Burn Victim

Tracheotomy

Severe Gingivitis

Lung Cancer

Collapsed Lung